Prayer Lock: $20K/month app blocks phone access until the user prays.
About the app
Prayer Lock blocks phone access until the user prays. It generates AI-powered prayers based on user input.
View the app →Maker
Revenue
$20,000/ month
Marketing Strategies
- Early Organic Growth: Mau started by posting around 40 times a day on 12 different accounts, trying various formats . The most successful was the "UGC girl reaction video with a demo". He started by having his wife record these videos, posting twice a day .
- Scaling Organic: Once a format worked, he focused all energy on it, achieving about 10K views daily from one account. He then hired other UGC creators to produce more content.
- Paid Ads Initial Failure: First attempt failed due to optimizing for downloads instead of trials and a poor onboarding process.
- Improved Onboarding: He improved his onboarding from 5 minutes to 15 minutes, which significantly increased organic conversion rates.
- TikTok Ads Success: After improving the onboarding, he started with Meta ads but found TikTok ads to be "insane," getting trials for $4 when the yearly subscription was $50. He invested his savings (around $4,000) into these ads.
- Influencer & Spark Ads: Collaborating with a 15-year-old UGC creator named Matthew led to even better results, with costs as low as $3 per trial. He leveraged TikTok Spark Ads on Matthew's videos, investing more heavily (another $6,000) to reach ($15K -$20K ).