Cal AI: $1.14 million/month calorie tracker app.
About the app
Cal AI allows users to take a picture of their food to instantly get calorie and macro (protein, carbs, fat) counts.
View the app →Makers
Revenue
$1.14 million / month
Marketing Strategies
Cal AI's primary marketing strategy relies heavily on influencer marketing, particularly through TikTok. They partner with hundreds of health and fitness influencers who subtly integrate the app into their "what I eat in a day" or "in the life" videos. The app's novel concept (taking a picture for calorie counts) is inherently viral, making it easy for viewers to discover the app's name, which is prominently displayed. They also strategically plant and pin comments in the video sections to guide users to the app.