WeWard: $615K/month walking rewards app

About the app

WeWard is a mobile app that rewards users for daily walking by converting their steps into a digital currency called "Wards," which can be redeemed for gift cards, bank transfers, or charitable donations.

View the app

Makers

Yves Benchimol

Nicolas Hardy

Tanguy de La Villegeorges

Revenue

$615K/month.

Marketing Strategies

WeWard relies heavily on a viral word-of-mouth referral program and behavioral gamification features like daily streaks. They scale their international growth through proactive media outreach and high-profile celebrity investment partnerships, notably with tennis legend Venus Williams.