Rootd: panic attack and anxiety relief app made over $1M
About the app
Rootd is designed for panic attack and anxiety relief. It provides tools such as an SOS button to guide users through a panic attack, deep breathing exercises, lessons on understanding anxiety, a journal, visualizations, sleep sounds, and simple distracting games. The app aims to help users feel better from a panic attack within under 2 minutes.
View the app →Maker
Revenue
Since its launch in 2019, Rootd has made over $1 million in total revenu. The growth started slow, reaching 10,000 downloads in the first year, 100,000 in the second year, and 1 million in the third year
Marketing Strategies
Rootd's growth from zero to over 4 million downloads was driven by a few key tactics:
- Active social media engagement: Ania spent hours writing helpful comments and leaving links to Rootd on relevant posts.
- Press releases: She cold-emailed journalists who wrote about mental health, leading to features in major publications like Cosmopolitan, Women's Health, and Time magazine.
- App store optimization (ASO): A strong focus was placed on ensuring the product matched user expectations and keywords, leading to positive user reviews that reinforced the app's presence.
- Strategic partnerships: Rootd has partnered with wellness organizations, B2B entities, and is recommended by therapy groups and psychologist offices.