PrayScreen: $120k/Yr Pray to unlock your app.
About the app
PrayScreen requires users to pray before unlocking their phone, designed specifically for Christians. It builds on the concept of apps that force users to take a moment (like breathing) before accessing social media.
View the app →Maker
The app was built by Lotanna Ezeike.
Revenue
The app hit $120,000 Annual Recurring Revenue (ARR) in 6 months.
Marketing Strategies
- TikTok UGC: The main growth driver initially was user-generated content (UGC) on TikTok. They used 10-12 TikTok accounts and focused on creating "shock factor" content that encouraged comments and engagement.
- Paid Ads (Meta Ads for Instagram): They repurposed successful organic TikTok videos into paid ads, achieving very low costs per install (e.g., 39 cents per install in the US). They strategically used Christian songs in ads to resonate with the audience.