Gravl: $400K/Month AI fitness app
About the app
Gravl is an AI fitness app specifically designed to provide smart workouts for strength training and gym workouts. It adapts to user's gyms and training preferences, generating custom workouts with detailed exercise content and smart AI features like weight adjustments and recovery rate tracking. The app also offers 24/7 in-app support with actual people.
View the app →Makers
Revenue
Gravl currently makes over $400,000 a month.
Marketing Strategies
The initial success was achieved through a Reddit post sharing the app's technical specs, which got significant impressions and initial users . The primary distribution strategy that scaled the app was paid ads, particularly on Meta and TikTok, alongside some Google and Apple Search ads. They found success by translating the app to Spanish and running cheaper ads in South America. They also emphasize User-Generated Content (UGC) for ads and copying what works from competitors' public ad libraries.