Coherence: $11k/month breathing exercises App
About the app
Coherence is a breathwork mobile app designed to help users regulate their nervous system, promoting relaxation, focus, and better sleep through various breathing techniques.
View the app →Makers
Revenue
The app has averaged around $11,000 per month in revenue since its launch. Their highest revenue month reached $22,000.
Marketing Strategies
The founders utilized a "content before product" playbook. They focused on:
- Creating content related to breathwork and spiritual/esoteric topics that genuinely excited them.
- Validating ideas by posting on platforms like X (formerly Twitter) to see what content went viral.
- Amplifying winning content across Instagram, TikTok, and YouTube, even putting ad money behind successful pieces.
- Building the app only after content ideas were validated as resonating with the market.
- Consistently producing and posting content to outmarket others.