BetterSleep: $600K/month app to help users sleep better.
About the app
BetterSleep is a leading health and wellness app designed to help users sleep better. It offers a large library of sleep sounds, white noise, guided meditations, bedtime stories, and curated sound mixes to sleep faster. Its goal is to improve sleep quality and reduce stress.
View the app →Maker
BetterSleep was created in 2009 by Simon Alex Bérubé and Philippe Lapierre. After 12 years of independent growth, the app was acquired in 2021 by the public healthcare company Teladoc Health.
Revenue
BetterSleep grew to $600K/month in monthly recurring revenue.
Marketing Strategies
BetterSleeps’ key tactics include:
- Heavy Paid Ads: Extensive use of targeted video ads on social media (Meta), Apple Search Ads .
- SEO: BetterSleep drives 100K+ monthly visitors through evergreen SEO. Driving web traffic via web onboarding to bypass app store fees and sign users up directly.
- Influencers & Affiliates: Partnering with content creators and wellness experts.
- App Store Optimization(ASO): Optimizing app store listings to rank highly for sleep-related search terms.